Content

How I built a 6-figure design studio from a laptop

I started with zero clients, zero portfolio, and £200 to my name. Here's exactly how I got to consistent 5-fig months.

The 3 brand mistakes killing small business growth

Your logo is not your brand. Most founders don't know the difference — and it's costing them clients.

Day in the life: creative director, solo studio

Client calls at 8am, brand work by 10, Figma open until midnight. This is what running a studio really looks like.

Luminary Skincare — full brand refresh breakdown

How we transformed a dated skincare brand into a premium, editorial-ready identity in 4 weeks.

Why I stopped doing cheap logo design

Charging less didn't attract better clients. It attracted worse ones. Here's what changed when I raised my prices.

Typography rules every designer breaks (and why it matters)

You're using too many fonts, your tracking is off, and your hierarchy is broken. Let me fix that in 60 seconds.

Forma Architecture 10th anniversary campaign — process reel

From blank brief to print-ready campaign suite. Behind the scenes of our biggest anniversary project yet.

React to my first ever design project

I found my first paid design project from 2018. I cannot believe I charged for this.